Bringing back memories of the doorstopper reports of 1999, Mary Meeker presses two hype buttons in her Morgan Stanley report 'China Internet', China and mobile content.
The report argues that the internet has brought a cultural evolution (wittily missing R) to China - free floating information, interactivity and entertainment. It also notes that Chinese people are not a level of comfort where they can buy goods unseen over the internet however. Also, local content still rules, in that all of the top 10 computer games in China in 2004 were of Asian origin (including South Korea and Japan). Content providers should transform themselves to fit the local culture, not the other way round, the report concludes.