54.3% of 820 Japanese respondents to a September 2006 Nikkei Business survey (subscription required) say they read blogs. 68.8% read individual diary style blogs, just under 60% read news/business blogs, just under 20% travel blogs, 15% or so read restaurant or cooking blogs (I have commented before that this is a particularly popular blog topic in Japan), 10 % read health/diet blogs and just under 10% read blogs on internet shopping. 75% do not use social networking sites, 17.8% do and 6.7% are registered on one but never use it.